'Liner can also increase the wear time of lipstick or gloss because it acts as a base to the products. So why is everyone rushing back to the retro trend? 'Great liner gives shape and depth to a lip look,' editorial makeup artist Emily Maria Wright says. 'Each palette represents a range of skin tones, helping you find inspiration that’s relevant to you.'
'When you search for makeup ideas, a palette will appear to narrow the search, so you can see personalized Pins and videos as results,' the site explains to TZR. And with the vast majority of Pinners on the hunt for the perfect nude combination, Pinterest's skin tone filters are now more helpful than ever. Top-shopped beauty brands leading the charge include MAC, with its 'lipstick shades' searches up 1,319% from last year, and 'KKW Beauty lipsticks' up 151% from 2018. So it comes as no surprise that search for best lip gloss and liner combos is spiking, with everyone on the hunt for their ideal pairing for next year.Īccording to the Pinterest 100 report, a collection of trends to look out for in 2020, '90s beauty is on the rise, with 'lip liner and gloss' trending 144% higher than usual. But in 2019, brands like Victoria Beckham Beauty, KKW Beauty, Patrick Ta, and Haus Laboratories brought pencils back to the forefront, giving makeup routines a dose of '90s flair. For a while there, it looked like matte lipsticks were poised for a takeover, leaving shiny glosses in the back seat - and lip liners even further behind.
